FaceGym, Signature Face Oil — film still

FaceGymSignature Face Oil

Director & Art Director · 2020–2021

One tool, six edges, ten moves. This is a first look at FaceGym's Multi-Sculpt 10 Move Face Sculpting Method, from a series of more than ten tutorial films Ana Lario made for FaceGym between 2020 and 2021.

The tutorials are part of the product. Customers reach the full versions by scanning QR codes on FaceGym packaging, so each film has to teach clearly, step by step, while still looking like the brand.