RimmelStay Satin

Ana Lario was creative director, film director and photographer on Rimmel's Stay Satin SS19 social campaign.

The product was a range of nudes: variations on neutrals and grey lavenders, made to be seen. The campaign covered key visuals, lip tutorials, lip art looks, GIFs and packshots for Instagram feed and Stories. In total, 102 assets were produced in-house, showing four shades on three different skin tones.

So many outputs meant planning the campaign as a system rather than as a single hero film. Each format had its own job, from a tutorial that shows the application to a GIF that loops on the shade itself, but the whole set had to read as one campaign.