Pantene‘Strong is Beautiful’ with Ellie Goulding

'Strong hair can handle anything.' A 30-second Pantene TVC with Ellie Goulding, the singer-songwriter and Pantene's UK ambassador.

Ana Lario was the creative behind the 'Strong is Beautiful' campaign, and it was her first TVC, made at Grey London. Her project notes record that Pantene's sales went up 13% after the TVC launched.

She shot with Ellie again later the same year for Pantene's Strength Conditioning spot.