Pantene‘My Hair Story’ with Chiara Ferragni

A 20-second Pantene TVC starring Chiara Ferragni, Pantene's ambassador in Italy. It was made for Grey London with the production company Smile.

'My Hair Story' shows the damage hair goes through in everyday life and dramatises Chiara's own hair transformation. The film builds to a single shot: her hair whips to the side, and a Bolt camera pans 90 degrees to follow the full length of strong hair from root to tip.

The same idea was adapted for Pantene's ambassadors in Spain and Turkey, with Paula Echevarría and Neslihan Atagül.