Pantene‘My Hair Story’ with Paula Echevarría

A 20-second Pantene TVC for Spain with the actress Paula Echevarría, Pantene's Spanish ambassador. Made for Grey London with the production company Smile.

The film shows the everyday damage hair goes through and dramatises Paula's own hair transformation. It ends on a single move: she whips her strong, resilient hair backwards and then to the side, and a Bolt camera pans 90 degrees to follow it from root to tip.

For a Spanish-born director, it's a homecoming of sorts in Ana's Pantene work, which also includes Chiara Ferragni in Italy and Neslihan Atagül in Turkey.